Kindred Group
Unibet is part of the Kindred Group, one of the largest online gambling companies in the world. You can find out more about Kindred’s history, brands and career opportunities here
About Unibet
When Unibet began in 1997, we started with a single ambition. For one player (founder Anders Ström) to share his sporting expertise to help other players make more informed bets. We believe that this is as important today as it was in the beginning. That’s why Unibet continue to be the experts in understanding what players really need to make bets that enhance their passion for the game.
It’s why we are committed to:
Developing an easy platform to deposit, play and withdraw – how and when you want.
Maintaining our local, friendly and knowledgeable customer service.
Providing the broadest sports betting offer available, including niche sports & fixtures.
Sharing our knowledge and insights to help you to make informed bets.
Driving for continual innovation in everything we do.
At Unibet, we put players at the heart of everything we do. It is our purpose to understand what you want before you do, and we don’t waste your time with products, services and promotions that you don’t need. This is because we are players ourselves and it is what we would want from a brand that we trust. We are By Players, For Players.
Responsible Gaming
We care about our players and want to ensure that any time spent with us stays fun. Betting should always be within your means and not negatively impacting you either financially or socially.
As an award-winning Responsible Operator, we provide the expertise to guide, advise and keep you playing safe. Follow the links below to discover our tips, tools and support process.
Can I get help & support?
We’re always here to support you with any questions or worries you have, and our customer support agents can assist with setting limits or using any of our onsite tools.
Find our contact details by opening the “Responsible Gaming” section in the Help Centre and selecting the particular topic you need help with.
If you or someone you know is affected by problem gambling, we recommend visiting the following trusted sites. They can provide specific help about playing responsibly and advice on how to approach gambling issues.